“As you have heard, this commercial aired only once,” Budweiser officials told Snopes in 2007. “However, we continue to be overwhelmed by the positive response. Anheuser-Busch is proud to be an American beer company and we wanted to express ourselves in respectfully honoring those affected by the events of September 11th We are pleased that the Budweiser Clydesdales were able to deliver our sentiments in a way that has resonated with many Americans.”
Company officials needed approval from Congress and Mayor Rudy Giuliani, according to KTVI.
“We had a helicopter going over the Brooklyn Bridge,” Bob Lachky, a former Budweiser advertising executive told KTVI. “Mayor Giuliani let us into the city -- the only film company of any sort right after 9-11. To actually come into air space with our helicopter to film the Clydesdales ... the hitch coming into Battery Park and it was amazing... just amazing."
The company did air an edited version of the ad for the 10-year anniversary on Sept. 11, 2011.